Press Release: PageDo (http://www.pagedo.com), the powerful new landing page publishing platform, is to launch at SXSW 2010 and hopes to force a major shift in the way businesses and marketers harness the power of post-click marketing to achieve higher returns on their existing marketing budget.
Many online marketers have been guilty of focusing too heavily on clicks, enthusiastically spending their budgets on email, banner, PPC or social media campaigns without enough thought put into what happens once a user has clicked-through.
Realizing that only a small number of these expensive clicks actually convert to real leads or sales, the industry average being about 2-3%, successful marketers are now shifting their focus to what happens after respondents have clicked – and what can be done to help them convert into sales or leads.
A key dimension of post-click marketing is the use of effective landing pages. Landing Pages, in their simplest form, are highly targeted lead capture pages that appear after a potential client has clicked on a banner, PPC ad, email link or tweet. Effective landing pages are designed in such a way that they encourage respondents to complete a specific action – normally called a ‘conversion’ – which can turn clicks into actual sales.
PageDo’s exciting new landing page service will create a buzz when it launches at this year’s South by South West (SXSW) in Austin, Texas, as it provides the necessary tools for marketers and agencies to build effective landing pages in just a few minutes.
“Post-click marketing with effective landing pages is the key to successful, measurable, online marketing, and, done correctly can provide a dramatic increase in the number of conversion achieved using existing marketing budgets” Matt Ogston, Founder of PageDO, explains “There is a lot of science, theory and best practice that goes into a successful, high performing, landing page. Built correctly, using a tool such as PageDo, can prove far more effective than building the page yourself. Our clients have received higher conversion rates and better quality leads as a result of using PageDo”
Pages build using PageDo can be used for almost any marketing campaign. Common examples include increasing sales, generating leads, collecting expressions of interest, or creating a buzz around an event.
For more information, or to receive a personalized demo of PageDo, please speak to a member of the PageDo team at the Digital Mission stand at this years South by Southwest (SXSW) in Austin, Texas. There will be a number of promotional codes also available from the stand.
About Page Do.
PageDo is an online service for building and testing highly effective landing pages for marketing, advertising and social media campaigns. PageDo provides you with all the tools to build simple landing pages that are optimized for gathering responses from your target audience. For more information, please visit http://pagedo.com or read the landing page optimization blog at http://pagedo.com/blog
{ 2 comments… read them below or add one }
Well, you’re certainly saying all the right things about landing page optimization, IMHO. Good luck at SXSW. I look forward to seeing what you have.
Matthew
Thanks for the kind words Matthew – we will let you know as soon as we have a demo ready product. Would love to hear your feedback.